Privacy Policy
Assertive Way LLC, doing business as Brave Culture Institute, "Brave Culture Institute," "Assertive Way," "we," "us," or "our," respects your privacy. This Privacy Policy explains how we collect, use, disclose, and protect personal information when you visit our websites, communicate with us, subscribe to our content, complete an assessment, register for an event, attend a workshop, purchase or inquire about our services, or otherwise interact with us.
This Privacy Policy applies to websites, pages, forms, assessments, emails, content, events, workshops, programs, and services operated by Assertive Way LLC or Brave Culture Institute, including:
- bravecultureinstitute.com
- assertiveway.com
- Any related pages, forms, landing pages, assessments, or digital properties that link to this Privacy Policy
This Privacy Policy does not apply to third-party websites, platforms, or services that we do not control.
1. Personal Information We Collect
We may collect the following categories of personal information.
Contact Information
This may include your name, email address, phone number, company name, job title, mailing address, LinkedIn profile, or other contact details you provide.
Business and Professional Information
This may include your employer, department, role, industry, seniority level, professional interests, business needs, training objectives, event participation, workshop attendance, feedback, survey responses, assessment responses, and communications with us.
Inquiry, Registration, and Transaction Information
This may include information you submit through contact forms, discovery-call forms, intake forms, assessment forms, ScoreApp pages, webinar registrations, event registrations, proposal requests, contracts, invoices, payment records, and customer-support communications.
We do not intentionally collect full payment-card information. If you pay for services online, payment-card information is processed by a third-party payment processor, such as Stripe.
Assessment Information
If you complete an assessment, quiz, diagnostic, scorecard, survey, or similar tool, we may collect your responses, score, category, result, recommendations, contact information, professional context, and related analytics.
Assessment results are intended for educational, marketing, training, coaching, consulting, or business-development purposes. They are not intended to make employment, promotion, compensation, credit, insurance, housing, medical, or other legally significant decisions about you.
Workshop, Program, and Event Information
When you participate in a workshop, speaking engagement, training program, coaching session, webinar, podcast interview, or event, we may collect information such as attendance, participation, submitted questions, chat messages, poll responses, exercises, evaluation responses, testimonials, and related business context.
We may report participant attendance or registration information back to the corporate client, sponsor, or organization that arranged the program.
We may record workshops, webinars, or events only when authorized by the client, host, or relevant participants, or where otherwise permitted by law and applicable agreements. If a session is recorded, photographed, or transcribed, we will use reasonable efforts to notify participants where appropriate.
Testimonials, Quotes, and Feedback
If you provide a testimonial, quote, review, endorsement, case-study input, or feedback, we may use it with your authorization. We may use your name, title, company, image, voice, or likeness only when authorized or otherwise permitted.
Communications Information
If you email us, reply to newsletters, submit a form, message us on social platforms, schedule a call, participate in a Zoom meeting, or communicate through a client platform, we may collect the content of those communications and related metadata.
Marketing and Outreach Information
This may include your email subscription status, content preferences, event interests, unsubscribe activity, professional profile information, website engagement, marketing interactions, and records of outreach or follow-up.
Technical and Website Information
When you visit our websites, we and our service providers may automatically collect information such as IP address, browser type, device type, operating system, referring pages, pages viewed, links clicked, date and time of visit, approximate location derived from IP address, and similar website-usage data.
Cookies and Similar Technologies
We may use cookies, pixels, analytics tools, and similar technologies to operate our websites, understand website traffic, improve user experience, measure content performance, and support forms and assessments.
AI Tool Processing
We may use artificial intelligence tools to support business operations, including drafting, editing, research support, summarization, data organization, workshop development, assessment analysis, client-service support, and administrative work.
Sensitive Personal Information
We do not intentionally request sensitive personal information such as Social Security numbers, government identification numbers, precise financial account details, health information, biometric information, racial or ethnic origin, religious beliefs, union membership, political opinions, sexual orientation, or information about children.
2. How We Collect Personal Information
We may collect personal information from:
- You directly, when you submit forms, complete assessments, register for events, purchase services, subscribe to content, attend programs, schedule calls, or communicate with us.
- Your employer, client organization, sponsor, or event host, when they engage us to provide training, speaking, consulting, coaching, assessment, or related services.
- Event hosts, sponsors, partners, or platforms, when you register for or attend an event involving us.
- Public or professional sources, such as LinkedIn, company websites, conference websites, business directories, Apollo, or other public professional profiles.
- Service providers, such as website hosts, analytics providers, email platforms, scheduling tools, CRM systems, payment processors, assessment platforms, webinar platforms, cloud storage providers, and AI tools.
- Referrals, introductions, clients, business partners, or professional contacts.
3. How We Use Personal Information
We may use personal information to:
- Provide, operate, and improve our services.
- Respond to inquiries and communicate with you.
- Schedule calls, workshops, events, interviews, meetings, and consultations.
- Prepare proposals, contracts, invoices, reports, and client materials.
- Deliver training, speaking, coaching, consulting, assessments, scorecards, diagnostics, and related services.
- Manage registrations, attendance, participation, feedback, and follow-up communications.
- Generate, deliver, interpret, or improve assessment results.
- Send newsletters, event invitations, educational content, marketing communications, and business updates.
- Conduct professional outreach to business contacts who may be interested in our services.
- Analyze website performance, content engagement, assessment performance, workshop results, and business effectiveness.
- Personalize communications and recommend relevant services or resources.
- Process payments and maintain business records.
- Use AI tools for business operations, content development, administrative support, service delivery, summarization, and analysis.
- Protect our business, websites, systems, users, clients, and rights.
- Comply with legal, tax, accounting, contractual, and regulatory obligations.
- Enforce agreements and resolve disputes.
- Evaluate or complete a business transaction, such as a merger, acquisition, financing, reorganization, or sale of assets.
4. How We Disclose Personal Information
We may disclose personal information to the following categories of recipients.
Service Providers and Contractors
We may share information with vendors who help us operate our business, including website hosting providers, CRM platforms, email marketing platforms, payment processors, scheduling tools, analytics providers, assessment platforms, webinar platforms, video-conferencing platforms, cloud storage providers, AI tools, legal and accounting providers, and other operational service providers.
Client Organizations
If your employer, company, sponsor, or organization engages us to provide services, we may share limited information with that organization, such as registration status, attendance, participation data, aggregate feedback, program results, or information reasonably necessary to deliver, evaluate, or administer the service.
Event Hosts and Business Partners
If you register for or attend an event hosted with a third party, we may share information with that event host, sponsor, partner, or platform as reasonably necessary to administer the event.
Payment Processors
If you purchase services, we may share transaction information with payment processors, banks, accountants, or other providers needed to process payments, issue invoices, manage refunds, and maintain financial records.
AI and Technology Providers
We may use AI and technology providers to help draft, summarize, analyze, organize, or improve business materials, communications, assessments, feedback, workshop content, or administrative processes.
Legal, Compliance, and Protection Purposes
We may disclose information when we believe it is necessary to comply with law, legal process, tax or accounting obligations, government requests, enforce our agreements, protect rights and safety, prevent fraud or abuse, or respond to a dispute.
Business Transfers
If we are involved in a merger, acquisition, financing, reorganization, sale of assets, or similar transaction, personal information may be disclosed or transferred as part of that transaction.
5. We Do Not Sell Personal Information
We do not sell personal information for money. We also do not knowingly sell or share personal information of individuals under 16 years of age.
6. Email Marketing and Professional Outreach
You may receive marketing emails from us if you subscribe, download a resource, complete an assessment, register for an event, request information, become a client, or otherwise interact with us in a way that permits follow-up communication.
You can unsubscribe from marketing emails by using the unsubscribe link in the email or by contacting us at ivnacuri@bravecultureinstitute.com.
7. Cookies, Analytics, and Opt-Out Choices
Our websites may use cookies and analytics technologies to understand traffic, improve content, support forms and assessments, and measure performance.
Most browsers allow you to block or delete cookies. Your browser settings may affect how the websites function.
8. Data Retention
We retain personal information for as long as reasonably necessary for the purposes described in this Privacy Policy, including to provide services, maintain business records, comply with legal and tax obligations, resolve disputes, enforce agreements, and protect our rights.
9. Data Security
We use reasonable administrative, technical, and organizational safeguards designed to protect personal information from unauthorized access, loss, misuse, disclosure, alteration, or destruction.
No method of transmission or storage is completely secure. We cannot guarantee absolute security.
10. Your Privacy Choices
Depending on your location and applicable law, you may have the right to request that we:
- Provide access to personal information we maintain about you.
- Correct inaccurate personal information.
- Delete certain personal information.
- Restrict or object to certain uses of personal information.
- Provide a copy of certain personal information.
- Stop sending marketing emails.
- Opt out of certain data sharing, sales, or targeted advertising where applicable.
- Withdraw consent where we rely on consent for processing.
To make a privacy request, contact us at:
Email: ivnacuri@bravecultureinstitute.com
Mail: Assertive Way LLC d/b/a Brave Culture Institute, 254 N. Lake Avenue, #150, Pasadena, CA, USA, 91101
11. California Privacy Notice
This section applies to California residents where California privacy laws apply.
Categories of Personal Information Collected
In the past 12 months, we may have collected the following categories of personal information:
| Category | Examples | Purpose |
|---|---|---|
| Identifiers | Name, email address, phone number, company, IP address, professional profile URL | Communications, registration, service delivery, marketing, outreach, website operations |
| Customer records information | Contact details, billing records, transaction records | Contracts, invoices, payments, client management |
| Commercial information | Services purchased or considered, event registrations, assessment completions, content downloads | Service delivery, sales, marketing, business operations |
| Internet or network activity | Website visits, page views, clicks, device and browser information | Analytics, website improvement, security |
| Professional or employment-related information | Job title, employer, department, industry, professional interests | B2B communications, workshop design, client services, outreach |
| Audio, visual, or electronic information | Recordings, webinar participation, submitted questions, chat messages, testimonials | Program delivery, training, client reporting, content creation where permitted |
| Inferences | Business interests, training needs, communication preferences, assessment categories | Personalization, service improvement, marketing, assessment delivery |
| Sensitive personal information | Not intentionally collected, unless voluntarily provided or required for a specific disclosed purpose | Limited use only, as necessary for the disclosed purpose |
Sale or Sharing of Personal Information
We do not sell personal information for money.
Non-Discrimination
We will not discriminate against you for exercising privacy rights.
12. UK, EEA, and International Visitors
Our business is based in the United States. If you access our websites or services from outside the United States, your information may be processed in the United States and other countries where our service providers operate.
Lawful Bases for UK and EEA Processing
Where UK or EEA data protection law applies, our lawful bases may include:
| Processing Purpose | Lawful Basis |
|---|---|
| Responding to inquiries, scheduling calls, and providing requested information | Legitimate interests or steps prior to entering into a contract |
| Providing services, workshops, assessments, consulting, coaching, and speaking engagements | Contract, legitimate interests, or consent where applicable |
| Managing client relationships, proposals, contracts, invoices, and business records | Contract, legitimate interests, and legal obligations |
| Sending marketing emails and business outreach | Consent or legitimate interests, depending on the context and applicable law |
| Improving websites, services, assessments, and content | Legitimate interests |
| Using AI tools for drafting, summarization, analysis, administrative support, and service delivery | Legitimate interests, contract, or consent where applicable |
| Complying with legal, tax, accounting, and regulatory obligations | Legal obligations |
| Protecting rights, security, and business interests | Legitimate interests |
UK and EEA Rights
Where applicable, individuals in the UK or EEA may have rights to access, correct, delete, restrict, object to, or receive a copy of their personal information. They may also have the right to withdraw consent where consent is the lawful basis for processing.
To exercise rights, contact us at ivnacuri@bravecultureinstitute.com.
13. Children's Privacy
Our services are intended for adults and business professionals. We do not knowingly collect personal information from children under 13. If we learn that we have collected personal information from a child under 13 without appropriate consent, we will take reasonable steps to delete it.
14. Third-Party Links and Platforms
Our websites, emails, assessments, and materials may link to third-party websites, platforms, or services. We are not responsible for the privacy practices, security, or content of third parties.
15. Recordings, Testimonials, Photos, and Public Content
If you provide a testimonial, review, endorsement, interview, podcast appearance, photograph, video, audio recording, or other content for public use, we may use it for marketing, educational, promotional, or business purposes with your permission or as otherwise permitted by law.
16. Changes to This Privacy Policy
We may update this Privacy Policy from time to time. The updated version will be posted with a revised "Last Updated" date. Changes are effective when posted unless otherwise stated.
17. Contact Us
For privacy questions or requests, contact:
Assertive Way LLC d/b/a Brave Culture Institute
Email: ivnacuri@bravecultureinstitute.com
Mailing Address: 254 N. Lake Avenue, #150, Pasadena, CA, USA, 91101